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AI Search Authority · For Service Businesses

Be the business AI recommends.

Right now, someone nearby is asking AI for the best business like yours. It names one. If it isn't you, you weren't beaten by a better business. You were beaten by a better trusted one. Attrio makes you the name AI trusts, so customers find you first.

AEO Get named in AI answers GEO Be the AI's pick Entity Become a name AI knows Schema Speak the AI's language
The Frontier

People used to Google you.
Now they ask AI.

Your customers stopped scrolling ten blue links. They ask ChatGPT, Gemini, or Google's AI, and it hands back one or two names. If yours isn't one of them, you never even got to compete. This is the new front door, and most of your competitors don't know it exists yet.

i
Era I · Directories
The listing
Yellow pages, then service directories. Presence was the whole game. Be listed, be findable. Authority meant a bigger ad in the book.
ii
Era II · Search
The ten blue links
SEO won the decade: keywords, backlinks, rankings. Necessary, mastered by many, and now merely the entry fee. Page one no longer means seen.
iii
Era III · Answer engines
The cited source
ChatGPT, Perplexity, Gemini and AI Overviews answer directly, and name a source. Businesses engineered to be that source win the customer before a link is clicked. This is where Attrio builds.
See it live

The same question, with and without an engineered foundation.

AI Answer Engine · preview
Try a question your next client would ask
Cited sources
The Service

The Authority Engine.

Our core service is ongoing, managed work that builds and compounds your authority until AI engines name and recommend you. It runs across eight areas, from entity and schema to Answer Engine Optimization and citations, and it produces an owned asset that keeps generating customers long after the work is done.

Build

Entity, knowledge graph, and structured data so engines know exactly who you are.

Earn

Topical authority, E-E-A-T signals, AEO and GEO so engines trust and cite you.

Compound

Citations and measured progress in the Authority Terminal, scored against your market.

The Thesis

Ads stop when you stop paying.
Authority keeps working.

Every month you pay for ads, you're renting customers. The day you stop, they're gone. Authority works the opposite way: once the AI engines know and trust your business, they keep naming you, and customers keep coming, without paying for each click.

Monthly won customers · 24 month horizon
Rented (paid) Owned (authority)
The budget is running. Paid delivers fast, then plateaus. You rent every customer at full price, every month, forever. Authority starts quietly, then compounds past it.
Pause the ad budget
The simple version

Turn the ads off, and the phone stops ringing that week.

i

Ads have no memory. The instant you stop paying, you disappear. Every customer you won last month was rented, and the rent is due again this month.

ii

Authority keeps paying you back. A page that earns its spot, a business the engines trust, a mention inside an AI answer. These keep bringing customers long after the work is done, for free.

iii

And it makes your ads cheaper too. A business the engines already trust pays less for every ad it runs, because relevance is rewarded. Ads on a weak foundation simply cost more.

The Record

Businesses that stopped paying for the same customers twice.

Different industries, same result. The Engine builds the foundation, the AI engines start naming them, and the cost to win a new customer drops through the floor.

68%
Average AI answer share
+22%
Won customers, next quarter
$0
Cost of the next organic customer
The Authority Audit · Free Entry Point

Start with a free look at where you stand today.

The Authority Audit is the free front door to the Engine. It maps your technical foundation, your organic authority, and whether AI engines cite you at all, then scores it against the businesses already winning your market. No cost, no obligation.

Request the free Audit →